Privacy Policy

Welcome to our Web site! is a service provided by WilPower Enterprises, Inc. ("WilPower Enterprises, Inc.," "Mahogany Baby," "we" or "us") in association with Herring Media Productions. Our Online Privacy Policy continues our commitment to serve you and to protect your privacy online.

By visiting any of our sites, you agree that your visit, and any dispute over privacy, is governed by this Online Privacy Policy and our Visitor Agreement. Please take a few minutes to read them before using or registering with any of our sites.


Please read this Online Privacy Policy carefully so that you understand our privacy practices regarding:

Children under 13
Information we collect
How your information will be used
How to correct or update your information
Newsletters and promotions

If you have questions about this Online Privacy Policy, please contact us at

Mahogany Baby cares about protecting the privacy of children. We won't knowingly allow anyone under 13 to provide us any personally identifying information. Children should always get permission from their parents before sending any information about themselves (such as their names, e-mail addresses, and phone numbers) over the Internet, to us or to anyone else. We encourage you to become involved in your children's online experience, and to share your interest in our sites with your young ones. If you're under 13, please do not register with any of our sites or provide us with any personally identifying information (such as your name, your e-mail address or your phone number).

The information we gather on our sites falls into two categories: (1) information you supply when you register or initiate transactions, and (2) tracking information collected as you navigate through our sites. Third-party providers featured on, or linked to from, our sites, such as vendors of products and services offered through our sites, may gather information, as well.

Personally Identifying Information
Registration Information. To use certain features on our sites, we ask you to register. When you register, we collect personally identifying information about you, including your name, mailing address, e-mail address, user name and password. We may also ask for some additional information, such as, hobbies, age, browser type, and the like, but you're free to register without providing this information if you prefer. In addition, at various other points on our sites, we may ask you for personally identifying information, including when you: place an order for products, complete a survey, or report a problem with one of our sites. We use this information to process your orders, to tailor our sites to your interests and to make them more useful to you, and to help improve our sites generally.

Contests and Other Promotions. From time to time, we may offer contests or other promotions involving marketing or advertising partners. If you choose to participate in one of these contests or promotions, you'll have to provide some information about yourself (such as your name, address, and e-mail address). We may share this information with sponsors of the contest or other promotional partners, but we will always identify the other parties involved (for example, in the contest rules). We don't control these third parties' privacy practices, and our Privacy Policy does not apply to their collection and use of your information. We urge you to review their privacy policies and learn how they will use your information before participating. If you don't want us to collect the information requested in connection with a promotion, or to provide it to our co-sponsors or partners, please do not participate in the promotion.

Browser Level Information and IP Addresses. When you use our sites, we may also collect information about your access time and your computer configuration, including the type of browser software you use, the operating system that you're running, the resolution of your computer monitor and your Internet Protocol ("IP") address. Your IP address is a number that is used by computers connected to the Internet to identify your computer so that data (such as the web pages you request) can be sent to you. Your IP address does not tell us who you are. Like the IP address, none of the other information described in this paragraph identifies you personally. We collect this information for purposes of aggregated reporting on site activity that we, and our advertisers, may use. For example, we may want to know how long the average user spends on our site, which pages or features get the most attention, and the like. The aggregated information helps to understand our audience and confirm the value of advertising on our Web sites.

Our primary goal in collecting information is to provide you with a customized experience when visiting our sites and to make our sites more valuable to you.

Vendors and Service Providers. To make your experience on our sites more useful and enjoyable, we may offer some features (such as chat rooms and e-mail newsletters) in conjunction with third party providers ("Provider Partners") that specialize in operating such services. We share with each of these Provider Partners such information as is necessary to provide you with the services we provide you in conjunction with that Provider Partner. Their use of this information will be subject to the terms of their respective privacy policies, which you can find on their Web sites. We will not provide your e-mail address to such third parties unless it's necessary to provide the services you have requested, or to allow you to participate in a co-sponsored promotion.

Sites to Which We Link. We also may provide links to other Web sites, and provide access to products and services offered by third parties, whose privacy policies we don't control. When you access another Web site or purchase products or services or conduct other transactions through our Web sites, use of any information you provide is governed by the privacy policy of the operator of the site you're visiting or the provider of such products or services. When you provide information in the course of obtaining products or services through our site, use of any information you provide may be governed by the privacy policy of the provider of those products or services, even if it appears that you're on our site throughout the transaction. The provider's privacy policy may differ from ours. If you can't find the privacy policy of any of our providers via a link either from the site's homepage or from the pages on which the products or services are offered, you should contact the provider directly for more information.

Shopping. When you are ready to make a purchase through our site, we will ask you to provide us with certain information, including your contact details (such as your name, address, telephone and e-mail), and your billing information (such as your credit card number and the date that your card expires). We will use the information you provide us to process your transaction and to contact you regarding your purchase if necessary. We will share this information with the relevant merchant to the extent necessary to facilitate your purchase (for purposes such as customer service, verification, fulfillment and billing purposes). We may share non-financial information with such merchants in accordance with this Privacy Policy.

Postal Address Lists. If you provide us with your postal address, we may include that address in postal address lists that we sell or rent to third parties. If you would like us to stop including your postal address in such lists, please send us a letter (which should be addressed to Mahogany Baby, c/o WilPower Enterprises, Inc., Opt-Out Postal, Attn: Circulation, 113 Pavonia Avenue, Jersey City, NJ 07310), requesting that we remove your postal address from these lists. If we receive such a letter from you, we will act as promptly as possible to remove your postal address from future postal address lists that we sell or rent to third parties.

Other Disclosures. We may occasionally release information about our visitors when release is appropriate to comply with law, to enforce our Visitor Agreement, or to protect the rights, property or safety of visitors to our sites, the public, or Mahogany Baby. As our business grows, we may buy or sell various assets. In the unlikely event that Mahogany Baby, substantially all of our assets, or one or more of our sites (or substantially all of its assets) is acquired by another company, information on our visitors would be among the transferred assets.

Mahogany Baby believes strongly in providing you with the choice to edit the personally identifying information that you have provided to us through our Web site. To update this information, please send an e-mail to

Newsletters. We may offer you the opportunity to subscribe to e-mail newsletters on various topics that we believe are of interest to our visitors. If you have opted to receive a particular newsletter, you can always unsubscribe later by following the 'unsubscribe' link located near the bottom of each newsletter.

Promotional E-mails. If you provide us with your e-mail address, from time to time we may send you e-mails about services and special offers that we believe may be of interest to you. If you decide that you no longer wish to receive e-mails, please e-mail us at We will make any changes you request as quickly as we can.

The Internet is an evolving medium. If we need to change our Privacy Policy at some point in the future, we'll post the changes before they take effect.